If you want to increase your sales and revolutionize the way you do business, you don’t need to give in to advertising gimmicks or unusual marketing schemes; all you have to do is give your customers the flexibility and options they want when it comes time to make a purchase. If your customers trust your product, and your business, and if they feel comfortable with the process of purchasing from you, they’ll be back for repeat business every time. So how can you give your customers more options and make them feel comfortable buying from your business? Start to accept Visa credit cards and debit cards, both at your point-of-sale locations and
When you accept Visa credit cards as online payment, you will enjoy incredible growth. Visa has unmatched brand strength in the market, as its cardholders conduct over one trillion dollars worth of credit transactions each year, much of which takes place on the Internet.
Your customers will also feel totally confident making online purchases with their Visa cards, both because Visa promises safe and secure online payments, and because Visa cardholders are not held financially responsible for fraudulent charges made to their cards. Because Visa’s policy regarding fraud makes Visa cardholders feel at ease about their accounts’ security, Visa cardholders typically feel comfortable making online purchases, even from new vendors. As the industry’s standard-setter for online payment security, Visa continues to provide new, more effective tools and resources to prevent fraud. These include: the CyberSource Advanced Fraud Screen (enhanced by Visa), Secure Sockets Layer (SSL) encryption, Visa’s Cardholder Information Security Program, and “Verified by Visa,” a password-protection program designed to improve the security of e-commerce conducted over open networks.
Perhaps the biggest benefit of choosing to accept Visa credit cards online is a dramatically higher transaction rate for your business. By offering customers a convenient and secure way to make purchases directly from your website, you encourage additional transactions and repeat visits from the same cardholder. To learn how to accept Visa credit cards online, please Integrated Card Services at (866) 925-5007.