How do you know if credit card processing equipment worth the investment for your business? In years past, that all depended on your type of business. If you operated a retail store, restaurant, hotel, or other point-of-sale location with relatively high-ticket sales, you were the most likely to need credit card services in order to keep your customers happy. Nowadays, businesses of all kinds benefit from credit card payment options, because times have changed and the world has moved increasingly away from cash and checks and toward the convenience and flexibility of credit cards.
For example, pay-at-the-pump gas stations with car-side credit card processing equipment were once the exception, and when they first appeared, such facilities were seen as forward-thinking and almost luxurious. Now, of course, this system is the operating standard for gas stations throughout the United States, and studies show that a gas station with pay-at-the-pump service will consistently outsell nearby gas stations without it, even if those competitors offer slightly lower prices!
And this trend isn’t restricted to gas stations and other point-of-sale locations. Mail order businesses, for example, used to operate solely with catalogues, order forms, and checks for payment, so credit card processing equipment was not necessary for their success. Now, nearly every major mail-order business, from clothing outfitters such as L.L. Bean and Lands’ End to home stores like The Company Store and Pottery Barn, does a significant portion of its business online rather than through a catalogue.
The advent of Internet-based commerce in general has solidified the use of credit cards as the most future-ready means of payment because, with the proper credit card processing equipment, card-based transactions can be safely and quickly processed from anywhere in the world. Even international purchases are simplified via the use of credit cards because the banks handle all of the exchange rates and conversion fees, so neither the merchant nor the customer has to do any extra work at the time of the transaction.
No matter what kind of product or service your business provides its customers, offering the flexibility and convenience of credit card payment is an excellent investment in your future success.